Search engine optimization, according to google is the process of maximizing the number of visitors to a particular website bu insuring that the site appears high on the list of results returned by a search engine. The key to getting more traffic lies in integrating content with search engine optimization and social media marketing.
According to WIKIPEDIA, search engine optimization is the process of affecting online visibility of a website or a web page in a web search engines unpaid results, often referred to as “natural”, “organic” or “earned” results.
The goal when optimizing your website for search engines is to have the search engine spiders find and rank your posts or pages so they end up at or near the top of search results.
Optimize your Website
1. Create keyword rich post and page titles…..it will steer the direction for your keywords. Try to use longer phrases of keywords whenever possible unless you already have lots of traffic and are an established website. There are many tools such as Jaaxy to help you with finding your best keywords.
2. Place your keywords and phrases strategically on pages
3. Create meta tags for your pages
4. Add a site map. There are plugins that you can use to do that.
These are just a few of the many basic things you can do to get the optimizing process started for your website.
It is essential for your website marketing business that you optimize your post and pages by using great, relevant keywords and fresh, clear and relevant content. Paid advertising is certainly an option as a last resort but you should not have to do that if you are optimizing the proper way.