Top rankings in Google and other search engines is extremely important to online business success, so understanding How To Get Ranked In Google is of utmost importance.
People are constantly searching for answers on how to unlock the secrets to getting high rankings in Google and how to improve performance without getting penalized. I wish I could tell you exactly how to get your website and all your pages and posts ranked number one, but the fact is there is no magic formula.
Getting ranked requires a lot of creativity, research, dedication and determination, because things are constantly changing in the online world and how it works.
While there is no specific formula, there are a few steps you can take that will greatly enhance of ascending to the top of Google.
- In depth keyword research
- Use your keywords to write your content
- Complete your on-page SEO
- Make sure your website is mobile friendly
- Get to know Google and how it works
- Build your links the right way
Keyword research is one of the most important things you can do to gain success in rankings. Make sure you know what folks are searching for in your niche and that you are using keywords that are relevant to those searches.
Your keywords must also be relevant to your content. If your keyword isn’t relevant to your content, you’ll quickly lose your visitors.
Another thing to keep in mind is, if you don’t yet have a lot of traffic to your website, then don’t try to compete with the big boys.
At this point, using more low competition keywords will usually give you better chance of ranking for that keyword. As your traffic grows, you can start using more competitive keywords.
Use Your Keywords To Write Your Content
When writing content, you, first and foremost, want to write for your audience. You first need to decide what you want to tell your audience, then find a keyword that will help you tell them what you want them to know and write your message around that keyword.
It’s way more important that your message makes sense to the reader and has value than it is to use a keyword just for the sake of using it.
In fact, if you are writing valuable and engaging content, Google just somehow seems to find the right keyword. I have on several occasions, written an article with no particular keyword in mind and it gets ranked very quickly.
One more thought I’d like to pass on to you; don’t forget to update your content frequently. Content can quickly become outdated depending on the subject matter so go through and check it for relevancy often. Keep it fresh and relevant.
Complete Your On-Page SEO
This is an often forgotten step to SEO. A check list is a must for me when posting. It really does come in handy when writing content for your website because If you’re like me, I’m always back to update my articles with things I have forgotten or left out.
I am forever forgetting to fill in the SEO at the bottom of the page. I’m so excited to have a finished article that I just want to be done. You know what they say, haste makes waste and in this case it’s a big waste of time. Having a list save lots of time.
Make Sure Your Site Is Mobile Friendly
These days almost everyone is using a mobile device at least part of the time to get online, including smart phones, iPhone, iPad and tablets.
Please make sure your site is mobile friendly, both for a good user experience and for the sake of better rankings. You will not keep a visitor very long if your site is difficult to maneuver on a mobile device.
Most themes now come mobile responsive so be sure to check that yours is too. If your site isn’t mobile friendly you’ll quickly lose your audience.
Get To Know Google And How It Works
Of course Google algorithms are constantly changing so it’s hard to know at any given moment what will work and what won’t work. You just have to keep your eye on how your site/pages/posts are ranking and make changes accordingly.
You can set up tracking on your links to help you keep track. Another great resource for help is MOZ’s Google Algorithm Change History which is a great database that organizes updates chronologically. Webmaster central is another resource that you can use.
Using Links On Your Site
Google likes some links on your pages and post. For instance if you’re writing an article and have relevant information on another page on your site, you can link your article back to that page or you can even link to another paragraph on the same page.
You can share your post to other websites using links and you can add affiliate links to your site to make money. There are many ways we use links. Just be sure you are using them properly.
I have only touched the surface here, so I am going to leave a link for you to get all the information and training you will ever need and there is a free starter membership.
1. Publish relevant content: quality content is the number one driver of your search engine rankings and there is no substitute for great content.
2. Update your content regularly: Things change quickly on the internet so you need to keep your content fresh and up-to-date.
3. Don’t forget to fill in your metadata: when posting and be sure you are keeping your metadata up-to-date.
4. Have a link worthy site: It’s good to use links on your posts and pages. Use internal, external and hyperlinks.
5. Use Alt Tags: Using Alt tags lets Google know what your post is about
6. Use great, unique, images: Remember the saying, “a picture speaks a thousand words”
7. DON’T USE ALL CAPS ANYWHER! Especially in your titles.
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